Long term relationships
From BarterPlan Ebook
Through barter people get to know each other more than through standard cash transactions. This leads to making new friends, earning referrals which may lead to more trades and often to new cash customers, and building a network of long term business associates/contacts. Another way of thinking long term is to focus on building trade relationships with other members who will be able to do repeating or even perpetual trades. Examples include coffee, advertising, hosting, etc. Once you find some good people to work things out with they will usually be glad to continue bartering for years to come.
Articles
Short of Cash? Barter!"Interestingly, one of unexpected added benefits of bartering is the relationships that are built between small businesses. This can a very basic strategic partnership. The bartering relationship fosters trust, support, and an interest in the other business prospering. Sometimes, especially when the businesses are complementary, the business relationship turns out to be an even bigger asset than the cash savings from bartering."
