Introduction

From the North American Barter Association:

Research Director Shirley McBride announced that a new barter record of almost $36 Billion was set in North America in 2006. "This was a an incredible year for barter as we saw a major increase in the commercial segment of almost 12% over last year" she explained. She further went on to report that in 2006; - 1 in every six businesses undertook at least one barter transaction for the first time with intentions to do more in the future. - 1,845 new corporations had barter transactions exceeding $100,000. - 74% of all Fortune 500 companies utilized barterup a whopping 14% from last year. - 39% of all small business owners (less than 25 employees) report experimenting with barter with a positive result. - Complaints in the barter industry actually dropped to 1.2% despite the big MBE fiasco. - The average dollar amount of commercial barter rose to $1,927. - Merchants reported saving an average of $327,000 using barter and saw and average cash flow increase of 18%.

But wait! There's more... . There are now over one thousand barter exchange firms in North America. . About a third of barter is for advertising. Hotel stays accounted for fifteen percent. . Alternative-payment services accounted for 14% of online retail volume in 2007, and that is expected to climb to 30% by 2012, according to Javelin Strategy and Research, Pleasanton, Calif.

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